The first thing about any PR campaign is understanding exactly what the client needs to achieve. At HTPR we are passionate about what we do, and we’ll work closely with you to provide the very best advice and activities to achieve success for your business.

Our aim is to make you feel that we are a real part of your team, understanding your business and your customers and offering informed strategic advice and focused PR activity to achieve your objectives.

We’re creative and never complacent. We’re focused and fun. We’re responsive and always results-driven. We’re pro-active and passionate. We enjoy working with our clients and like to think the feeling is mutual! Key focuses for us are:

Media Relations
The media landscape is ever changing but the principles remain the same - know and understand the media that you are targeting and provide them with the content they need in the format they need it.

From the Times to Twitter, we pride ourselves on a knowledgeable approach to getting your story out there.

Evaluation
The most important thing about evaluating a campaign is understanding exactly what the client needs to achieve from the outset. Whether it's influencing opinion, driving traffic to the web, creating sales leads, increasing followers/fans/subscribers or achieving a great return on investment in terms of advertising value equivalent - we measure what you want the campaign to be judged on.

Research
As well as working closely with your business, we’ll really get under the skin of your target audience. What do your customers really think when they read about you in the media? Will editorial coverage have a direct effect on their perception of your company and their purchasing behaviour?

Our focus group research can provide a valuable insight, whether it be a look into how different audience groups are influenced by a particular media sector, or a specific research topic tailored for your individual business requirements. Stringent and independent audits, covering areas such as campaign management, client satisfaction and people management.